Few candies capture the imagination like Astro Pops. Created during the height of the Space Race, these iconic rocket-shaped lollipops blended the thrill of space exploration with a sweet, tangy flavor. With its vibrant layers and unique design, the Astro Pop quickly became a favorite among children and adults alike. But did you know that this popular treat was created by former rocket scientists? This “out of this world” history traces the fascinating origins, evolution, and ultimate comeback of the Astro Pop lollipop.
The Birth of Astro Pops: From Rocket Science to Candy Making
Astro Pops were born in 1963 when two rocket scientists working in El Segundo, California, decided to pivot from developing rockets to creating candy. Inspired by the ongoing Space Race, they aimed to make a lollipop that looked like a three-stage rocket. With their engineering backgrounds, they hand-built specialized equipment, including custom machinery to streamline production, even creating machines to shape the unique cone wrappers.
What set Astro Pops apart was how they were made. Instead of using a traditional mold, the candy was poured directly into the cone-shaped wrapper. Once the hot candy was in place, a paper stick was inserted, and a layer of wax sealed the pop. This innovative design didn’t just look cool; it embodied the scientific ingenuity of the Space Age, creating a candy that looked and felt like a miniature rocket.
Riding the Wave of the Space Race
The 1960s were a time of exploration and fascination with outer space, as countries vied to reach the moon and push the boundaries of what was possible. Astro Pops rode this wave of excitement, capturing the imaginations of children who dreamed of space travel. Sales skyrocketed as the candy’s rocket shape and bright colors appealed to space enthusiasts of all ages. The Space Race connection wasn’t just a marketing gimmick; it was part of what made Astro Pops so iconic. The candy offered a taste of adventure, and the public couldn’t get enough.
Expansion of Flavors and Changing Hands: From Nellson to Spangler
Originally, Astro Pops came in three bold flavors: cherry, passionfruit, and pineapple, layered to resemble a real rocket in vibrant red, yellow, and green. In 1987, Spangler Candy Company acquired the brand from the Nellson Candy Company, marking a new chapter for Astro Pops. Known for popular candies like Dum Dums and Circus Peanuts, Spangler took Astro Pops to new heights by introducing additional flavors such as banana split and caramel apple, expanding the candy’s appeal.
However, Spangler’s time with the brand wasn’t without controversy. In 1997, a lawsuit involving a 7-Eleven convenience store and an Astro Pop raised concerns when a family claimed their son was injured by the lollipop. Despite this legal hiccup, Astro Pops maintained their popularity, with fans appreciating the nostalgic and distinctive candy.
A Design Shift: Reversing the Shape of Astro Pops
In 2000, Spangler decided to shake things up by reversing the iconic Astro Pop design. Instead of having the stick at the base of the pop, they placed it at the pointed tip. The intention was to provide more surface area for licking, giving consumers a new way to enjoy the layered flavors. While this change generated mixed reactions, it demonstrated Spangler’s willingness to innovate with the brand.
Despite these efforts, however, Spangler ultimately discontinued Astro Pops in 2004, leading fans to believe they had lost their favorite retro candy forever.
The Revival of Astro Pops by Leaf Brands
Astro Pops could have remained a fond memory if it weren’t for the entrepreneurial spirit of Ellia Kassoff. In 2010, Kassoff, known as a “brand revivalist,” purchased the Astro Pops brand through his company, Strategic Marks, and added it to Leaf Brands’ portfolio. Kassoff, whose family had been in the candy business for decades, had a knack for bringing back iconic brands. He paid Spangler for the rights to the recipes, global trademarks, and three years of royalties, determined to breathe new life into Astro Pops.
The challenge was significant; Spangler had sold the original manufacturing equipment as scrap, forcing Kassoff to recreate the production process from scratch. But with a commitment to authenticity and quality, Leaf Brands successfully brought Astro Pops back to shelves, staying true to the original recipe that fans loved.
Expanding the Astro Pop Franchise: Asteroids and Sodas
The revival of Astro Pops was just the beginning. Leaf Brands expanded the Astro Pop line to include new products like Astro Pop Asteroids, which are bite-sized versions of the original candy, perfect for snacking on the go. They also introduced Astro Pop Soda, capturing the nostalgic flavors of the lollipop in a fizzy, refreshing drink.
These extensions of the Astro Pop brand not only preserved its legacy but introduced it to a new generation. The expanded product line has allowed Leaf Brands to bring the adventurous spirit of Astro Pops to different formats, giving fans both young and old more ways to enjoy their favorite space-themed candy.
Astro Pops and the Nostalgia Factor
Nostalgia plays a huge role in the success of Astro Pops. For those who grew up in the 60s, 70s, and 80s, Astro Pops bring back memories of a time when candy was as much about fun and imagination as it was about flavor. Kassoff understood the power of this nostalgia and leveraged it in the brand’s revival. By honoring the original design, recipe, and even packaging, Leaf Brands tapped into a market of consumers who cherish the simple joys of their childhood.
In a world of constantly evolving candy trends, Astro Pops remind us of the classics that never go out of style. The candy’s distinctive look and taste provide a connection to a bygone era, allowing fans to relive the excitement of those “out of this world” flavors with every lick.
The Lasting Legacy of Astro Pops
Astro Pops stand as a testament to creativity, innovation, and the enduring appeal of a well-made candy. From their origins with two rocket scientists to their journey through multiple candy companies, Astro Pops have weathered changes and challenges, continuously finding a place in the hearts of candy lovers.
Leaf Brands’ successful revival of Astro Pops shows that classic candies can find new life and remain relevant, even in today’s fast-paced world. Whether you’re a fan from way back or discovering them for the first time, Astro Pops bring a unique and timeless treat to anyone who enjoys a taste of nostalgia.
Conclusion: Astro Pops – A Sweet Taste of Adventure
The story of Astro Pops is one of ingenuity, perseverance, and a little bit of cosmic magic. Created by rocket scientists, fueled by the Space Race, and cherished for decades, Astro Pops are more than just candy—they’re a symbol of exploration and imagination. Thanks to Leaf Brands, this iconic lollipop lives on, connecting generations with its signature layers and bold flavors. So, next time you unwrap an Astro Pop, remember: you’re not just enjoying a candy; you’re experiencing a piece of history.
