When it comes to Christmas, there’s a special kind of magic that commercials bring to the holiday season. In America, one brand has consistently captured the spirit of the season in a way that feels timeless: Budweiser. With their legendary Clydesdales leading the charge, Budweiser’s Christmas ads are less about selling beer and more about evoking a sense of tradition, family, and holiday cheer. The 1987 Budweiser Christmas commercial is no exception—it’s a heartwarming masterpiece that continues to resonate decades later.
The Budweiser Clydesdales: A Symbol of Tradition and Elegance
What makes Budweiser’s Christmas commercials so iconic? It all starts with the stars of the show: the majestic Clydesdales. These powerful, furry-hooved horses have become synonymous with the brand’s identity and its rich history. The sight of these regal animals pulling a stagecoach through snowy landscapes evokes a sense of nostalgia and warmth that few commercials can replicate.
For decades, the Budweiser Clydesdales have been more than just a marketing tool—they’re a symbol of heritage and pride. Each horse is meticulously trained to embody grace and strength, creating an enduring image of excellence.
The Story Behind the 1987 Budweiser Christmas Commercial
In 1987, Budweiser released one of its most beloved Christmas advertisements. The commercial opens with a picturesque winter wonderland—a blanket of snow covering the ground, festive decorations lining the streets, and the soft glow of holiday lights illuminating the scene.
As the Clydesdales enter the frame, they pull a beautifully decorated stagecoach carrying the ultimate Christmas prize: a massive, perfectly shaped Christmas tree. The scene captures the essence of the season, celebrating togetherness and the joy of giving.
The message was simple yet profound: Budweiser wishes its customers the very best during the holidays. It wasn’t about pushing a product; it was about creating a connection with viewers, reminding them of the beauty of tradition and the spirit of the season.
Why This Ad Still Resonates Today
Decades later, the 1987 Budweiser Christmas commercial remains a cherished memory for those who grew up watching it. But why does it continue to hold such a special place in our hearts?
1. Nostalgia at Its Best
The commercial taps into universal feelings of nostalgia. The snowy setting, the sense of community, and the familiar jingle all transport us back to a simpler time. For many, it’s a reminder of childhood Christmases filled with wonder and joy.
2. A Celebration of Heritage
Budweiser’s focus on tradition and history gives the ad a timeless quality. The Clydesdales, with their elegant presence, embody the brand’s commitment to quality and heritage, making the commercial feel authentic and enduring.
3. A Focus on Emotion, Not Product
Unlike many ads, the 1987 Budweiser commercial doesn’t center around the product itself. Instead, it focuses on creating an emotional connection with the audience. It’s a celebration of the season, family, and togetherness—values that transcend advertising.
The Art of the Budweiser Christmas Campaigns
Budweiser’s Christmas commercials, especially the ones featuring the Clydesdales, have a unique way of standing out in a sea of holiday advertisements. Here’s what makes them so impactful:
1. Timeless Visuals
The visuals in Budweiser’s Christmas ads are nothing short of cinematic. The snowy landscapes, festive decorations, and beautifully groomed Clydesdales create a picture-perfect holiday scene that feels almost magical.
2. A Consistent Message
Year after year, Budweiser’s Christmas ads carry a consistent message of goodwill and holiday cheer. This consistency has helped the brand build a strong emotional connection with viewers, making their commercials an anticipated part of the holiday season.
3. Universal Appeal
While the ads celebrate Budweiser’s American roots, their themes of family, tradition, and togetherness resonate with audiences worldwide. They’re not just about a brand—they’re about the shared experiences that make the holidays special.
How the 1987 Ad Influenced Future Campaigns
The success of the 1987 commercial set the tone for future Budweiser Christmas campaigns. It proved that focusing on emotion and storytelling could create a lasting impact, a lesson that the brand has carried forward ever since.
In subsequent years, Budweiser continued to feature the Clydesdales in various heartwarming scenarios, from delivering holiday greetings to lighting up festive gatherings. Each ad built on the legacy of the 1987 commercial, further cementing the Clydesdales as a beloved holiday tradition.
The Clydesdales: More Than Just a Marketing Icon
The Clydesdales’ role in Budweiser’s Christmas ads is about more than just promoting the brand—they’re a symbol of excellence, pride, and community.
Each horse is meticulously cared for and trained, reflecting the same dedication and attention to detail that Budweiser brings to its products. This commitment to quality resonates with audiences, making the Clydesdales a powerful representation of the brand’s values.
Why We’ll Always Love the 1987 Commercial
There’s something undeniably magical about the 1987 Budweiser Christmas commercial. It’s a perfect blend of nostalgia, tradition, and holiday spirit—a reminder of what makes the season truly special.
Whether it’s the sight of the Clydesdales pulling the stagecoach through the snow or the simple message of goodwill, the ad captures the essence of Christmas in a way that feels timeless.
Conclusion: A Holiday Tradition That Never Gets Old
The 1987 Budweiser Christmas commercial is more than just an ad—it’s a cherished piece of holiday history. Its enduring appeal lies in its ability to evoke emotion, celebrate tradition, and remind us of the joy and magic of the season.
As we gather with loved ones this holiday season, let’s take a moment to appreciate the timeless charm of this iconic ad and the memories it continues to inspire. After all, some traditions—like the Budweiser Clydesdales—are worth celebrating year after year.
