Oriini Kaipara, a trailblazing TV presenter in New Zealand, recently made headlines after addressing a viewer’s harsh criticism of her facial tattoo. Kaipara, who became the first person to host a primetime news show on national television with a moko kauae—a traditional Maori facial tattoo—has received both widespread admiration and, unfortunately, some backlash. Her thoughtful response to the criticism not only shut down the negativity but also highlighted the cultural and personal significance of her tattoo.
Let’s take a closer look at how Kaipara’s story unfolded, the meaning behind her moko kauae, and why her stance is so important in promoting cultural understanding.
The Significance of the Moko Kauae
A moko kauae is a traditional Maori facial tattoo worn by women, symbolizing lineage, identity, and empowerment. For Kaipara, her moko kauae is far more than just a tattoo—it’s a connection to her ancestry and a tribute to her culture.
Speaking to CNN about the profound impact of her moko kauae, Kaipara shared:
“When I doubt myself, and I see my reflection in the mirror, I’m not just looking at myself. I’m looking at my grandmother and my mother, and my daughters, and hers to come after me.”
The moko kauae serves as a reminder of the strong women in her lineage and an empowering symbol for other Maori women and girls. For Kaipara, wearing the moko kauae is a privilege and an honor, deeply rooted in tradition and identity.
Breaking Barriers in Broadcast Media
In 2021, Kaipara made history as the first person to host primetime news on national television while proudly wearing her moko kauae. Her achievement was celebrated as a major milestone for indigenous representation in media.
Many viewers praised her for showcasing her culture on such a visible platform. One supporter wrote on social media, “It’s beautiful and about time.” Another commented, “I don’t understand why anyone would have a problem with this.”
However, not everyone was as supportive. Kaipara’s appearance and use of the Maori language during broadcasts triggered criticism from a small but vocal group of viewers.
The Viewer Criticism That Crossed the Line
One viewer, identified as David, sent a string of complaints to Kaipara’s newsroom, criticizing her moko kauae and use of the Maori language. In his email, David described the tattoo as “offensive and aggressive looking” and called it a “bad look.” He also objected to her use of Maori phrases during her segments, writing, “Stop it now.”
David’s remarks reflected a troubling lack of cultural understanding and respect, prompting Kaipara to respond directly—something she rarely does.
Oriini Kaipara is a New Zealand broadcaster (Three)
Kaipara’s Powerful Response
After receiving repeated complaints, Kaipara decided to break her silence. She shared her email response with her Instagram followers, using it as an opportunity to educate and stand up against discrimination.
In her response, Kaipara politely corrected David’s mispronunciation of “moko” and explained the cultural significance of the markings:
“Moko and people with them are not threatening nor do they deserve such discrimination, harassment, and prejudice. Moko are ancient cultural markings unique to the indigenous people of Aotearoa, myself included.”
Kaipara went on to address the deeper issues behind David’s complaints, pointing out the bias and ignorance they represented:
“Please refrain from complaining further, and refrain your cultural ignorance and bias for another lifetime, preferably in the 1800s.”
Her response, both measured and sharp, was widely praised on social media as an example of how to confront prejudice with dignity and clarity.
Why Representation Matters
Kaipara’s presence on primetime television is about more than her individual success—it’s a powerful statement about the importance of indigenous representation in mainstream media.
She told The New Zealand Herald:
“We need more Maori advocates in key roles across every sector.”
Kaipara’s visibility challenges stereotypes and demonstrates that embracing one’s cultural identity is not a barrier to professional success. Her achievements inspire not only Maori communities but also anyone striving to overcome societal expectations and prejudices.
Kaipara hit back at the viewer (Instagram/@oriinz)
Support from Fans and Advocates
While Kaipara’s critics have been vocal, they remain a minority. The overwhelming majority of viewers have rallied behind her, applauding her courage and cultural pride.
One supporter wrote, “I love seeing Maori culture represented on TV. She’s breaking barriers and inspiring so many.” Another added, “This is what representation looks like. Kaipara’s moko kauae is beautiful and meaningful.”
Such support highlights the growing recognition of the need for diversity and cultural inclusion in all sectors, especially in media.
Turning Criticism Into a Teachable Moment
Kaipara’s response to David wasn’t just about defending herself—it was about educating others. By explaining the meaning and history of the moko kauae, she turned a moment of negativity into an opportunity for cultural learning.
Her approach underscores the importance of patience and dialogue in addressing ignorance. While not everyone will change their views overnight, Kaipara’s example shows that standing firm in one’s identity can pave the way for greater understanding and acceptance.
A Role Model for Resilience and Pride
Kaipara’s journey is a testament to resilience, self-assurance, and cultural pride. Despite facing criticism, she continues to embrace her heritage and use her platform to challenge stereotypes. Her story is a reminder that representation matters and that every step toward inclusion helps build a more equitable society.
Conclusion: Celebrating Culture, Challenging Bias
Oriini Kaipara’s story is more than just a response to criticism—it’s a celebration of cultural identity and a call for greater understanding. Her moko kauae represents strength, heritage, and empowerment, making her a role model for anyone facing prejudice or discrimination.
As Kaipara herself said, “When I doubt myself, I see my reflection and know I’m part of something bigger.” Her words and actions remind us all of the importance of embracing who we are and standing up for what we believe in, no matter the obstacles.
